花果名山，旅游胜地。连云港，山海相拥，神奇浪漫，既有历史悠久的西游文化，也有精品农产“连天下”。大家好！我是连云港市农业委员会主任王靖。非常高兴向各位朋友介绍我们美丽海滨城市连云港的精品农产。
连云港坐落于黄海之滨，南连长三角、北接渤海湾、东与日本、韩国隔海相望、西扼中西部出海之要，是新亚欧大陆桥东端起点、一带一路交汇点。境内多样的地貌和宜农的气候给了我们得天独厚的农业生产条件，丰富多样的农产品。为了增强农业核心竞争力，为优质农产品背书，2016年9月，连云港的区域公用品牌“连天下”正式面世。
两年来，我们注重源头抓标准，制定了覆盖全类别、全产业链的农业生产技术规程标准，“连天下”授权企业产品标准化生产率100%；我们注重过程抓基地，创建了10家“连天下”现代农业产业示范区，打造了优质稻米、蔬菜、林果、食用菌、水产品等“连天下”标准化生产示范基地10个；我们注重质量抓追溯，依托我们的农业大数据中心和农产品质量溯源管理系统，推广使用“连天下”精品农产二维码防伪溯源专用标识，实现了“生产有记录、流向可追踪、质量可追溯、责任可界定”，让消费者实实在在地感受质量过硬的“连天下”农产品；我们注重市场抓推介，线上以“连天下”微商城为切入口，线下以专卖店、体验店为重点，组织参加国内外各类展会宣传推介；我们注重规范抓管理，坚持高门槛、严管理，制定准入、准出等各类制度，确保“连天下”农产品质量过硬、价格统一、包装统一、市场形象统一。
目前，授权使用“连天下”区域品牌企业86家、300多个产品，涵盖全市优质稻米、设施蔬菜、食用菌、花卉、特色林果、精品水产等各类特色优质农产品，其中，绿色食品127个、有机食品6个、国家地理标志农产品13个。2018年1月，“连天下”品牌农产品入驻中国农产品美国展示中心，正式走出国门。
习近平总书记视察连云港时指出：“孙悟空的故事如果有现实版的写照，应该就是连云港在新世纪后发先至，构建新亚欧大陆桥，完成新时代的西游记”。连云港正聚焦“高质发展、后发先至”的主题主线，大力实施“连天下”区域品牌发展战略，努力为全国、全世界提供最优质、最安全、最营养、最健康的农产品，全力推动乡村振兴，实现农业农村现代化的后发先至。
欢迎海内外的友人来连云港，看一看这个开放进取、充满新时代活力的城市，尝一尝这里美味可口、营养放心的各色农产品。连云港欢迎您！
Director of Lianyungang Agriculture Committee, Wang Jing The famous mountain of fruits and flowers The tourist place Lianyungang Mountains against the ocean Mystical and romantic It not only has the profound culture of Journey to the West，but also has the boutique agricultural product，“Liantianxia”.
Hello, everyone!
I am the Director of Lianyungang Agriculture Committee, Wang Jing.I am pleased to introduce the boutique agricultural product from our beautiful coastal city, Lianyungang.Lianyungang is located on the coast of the Yellow Sea.Connecting the Yangtze River Delta from south Connecting Bohai Bay from north Across the ocean from Japan and Korea from east It is the strategic city of the estuary of the central west region from west.It is the starting point of the eastern area of Eurasia Bridge.The converging place following “the Belt and the Road” initiation The diverse landforms within the city and the climate suitable for farming provide us the incomparable conditions for agricultural production and various agricultural products For strengthening the core competence of agriculture For endorsing the quality agricultural product On September, 2016,Lianyungang regional public brand, “Liantianxia” was officially published.
For 2 years,we have prioritized the source and standards.We have set the technological regulations and standards of agricultural production covering all categories and the whole industry chain.The standardized production rate of companies authorized by“Liantianxia”is 100%.We have focused on production process and constructing bases.We have created ten “Liantianxia” Modern Agriculture Demonstration Districts.We have implemented rice, vegetables, fruits, edible fungi, aquatic products and so on in total of ten “Liantianxia” Standardized Production Demonstration Bases.We have paid attention to the quality and prioritized the tracing system.Relying on our Agricultural Big Data Center and the agricultural quality traceability management system Promoting the application of “Liantianxia” boutique agricultural QR codes,the anti-counterfeiting traceability special identification We have realized the production with records,traceable flow,traceable quality,and definable responsibility.Letting customers truly enjoy the high-quality “Liantianxia” agricultural products We pay attention to the market and promotion.Starting with the “Liantianxia” micro store online Focusing on the specialty store and experience store offline We have organized and participated in different conventions and exhibitions worldwide for marketing and promotion Prioritizing regulations and management Insisting on high benchmark and strict management Building the admittance and export regulations and so on Making sure that “Liantianxia” agricultural products have high quality,unified price,unified packaging and unified market presence Currently,There are 86 authorized regional public companies of “Liantianxia”including more than 300 products,such as the fine rice of the city,greenhouse vegetables,edible fungi,flowers,distinctive fruits,boutique aquatic products and other distinctive and quality agricultural products.
Especially,there are 127 natural food products,six organic food products and 13 National Geographic Indication products.On January, 2018,“Liantianxia” agricultural products joined the Chinese Agricultural Product Exhibition Center in United States, officially being exported out of China.President Xi Jinping went to Lianyungang and pointed out that “If the story of the Monkey King has a portrayal in real life,it should be Lianyungang which made achievements as a latecomer starting from the new century,constructed the Eurasia Bridge and completed the journey to the west of the new century”.Lianyungang is currently focusing on the theme and ideology, “high-quality development and winning the achievement as a latecomer”.We work hard on implementing the development strategy of “Liantianxia” regional public brand for providing the finest, safest, most nutritious and most healthy agricultural products in China and in the world.We push forward the village vitalization,the realization in agricultural and village modernization to make achievements as a latecomer.
People from all over the world are welcomed to Lianyungang.You are welcomed to look at this open, enterprising city that is full of energy of the new century.Please taste all kinds of delicious, nutritious and safe agricultural products from here.You are welcomed to Lianyungang!
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