云南·思茅区 世界茶源 咖啡之都

　　雄浑壮阔的澜沧江，是这片土地上流淌的诗歌；浩瀚的林海和连绵的群山，是这片土地上多彩的画卷；风光迤逦的万亩茶园和咖啡庄园，是这片土地上灵动的乐章。大家好！我是云南省普洱市思茅区人民政府区长武咏健，非常高兴能向大家推介我的家乡。普洱是被联合国环境署赞誉的“世界的天堂、天堂的世界”，是国际茶叶委员会授予的“世界茶源”，是中国果品流通协会授予的“中国咖啡之都”，作为普洱市的政治、经济、文化中心，也是普洱市唯一的中心城区，思茅生态环境优越、自然资源富集，特别是以茶叶、咖啡为文化元素的城市名片正在不断彰显城市魅力。

　　到思茅来，品味千年茶韵。茶是这里的根、这里的魂，承载着这里的记忆，清朝雍正年间，这里就是普洱茶最大的集散地之一。近年来，我们举全区之力、聚各方之势，按照做活市场、升级产业、倒逼基地的思路，全力打造“思茅有机茶”公共品牌，为茶产业的发展注入了新活力、赋予了新动能。如今，约35万亩茶园仍然养育着勤劳朴实的思茅人民，现有茶叶交易市场4个，茶叶加工企业约300家，云南省“10大名茶”产品11个，绿色有机茶园约14万亩，有机茶认证企业、证书和面积三项指标数量均居全国前列，茶产业发展潜力无限。

　　到思茅来，感受一城咖香。这里是全国咖啡种植面积最大、产量最高、品质最优的咖啡主产区，以“浓而不苦、香而不烈、略带果酸”的独特风味，被赞誉为全球“质量最好的咖啡”之一。我们不断探索咖啡产业发展新路径，全力发展咖啡种植、研发、加工、销售、庄园旅游等全产业链，力争将思茅建成全国最大的咖啡精加工基地和物流贸易及文化中心。现有咖啡种植面积21.68万亩、产量1.88万吨，咖啡门店153家，咖啡庄园8个，咖啡产业迅猛崛起，一张靓丽的咖啡产业名片和一张“可以喝的”城市名片正在走出云南、走向全国。

　　到思茅来，体验茶咖生活。这里森林覆盖率达75.5％、年平均气温19.2℃，享有“中国十佳绿色旅游城市、中国天然氧吧、中国最美旅游名区”等美誉，茶马古城旅游小镇获评国家级非遗旅游街区，“世界茶源·养生养心”之旅上榜全国乡村旅游精品路线。我们不断做活茶旅咖旅融合文章，推出了2条以茶叶和咖啡采摘、加工等农事为体验的精品自驾游线路以及3个4A级景区和2个3A级景区，并重点打造了4个旅游庄园和4个森林康养基地，茶旅咖旅融合呈现出蓬勃发展态势。

　　朋友们，诚挚邀请您到思茅来，与我们一同“品味千年茶韵、感受一城咖香、体验茶咖生活”。

　　我是武咏健，我和42万热情好客的思茅人民期待您的到来！

　　The grand and magnificent Lancang River is the flowing poem on this land; The vast forest and rolling mountains are the colorful images on this land; The scenic extensive tea gardens and coffee farms are the vivid movements of this land. Hello, everyone! I am Wu Yongjian, the District Major of the People’s Government of Simao District, Pu’er City, Yunnan Province. It is my great pleasure to recommend my hometown to you all. Pu’er is the “Heaven of the World, and World of the Heaven” complimented by the United Nations Environment Programme. It is the “World Tea Origin” awarded by the International Tea Committee, and the “Coffee Capital of China” awarded by China Fruit Marketing Association. As the political, economic and cultural center of Pu’er City, and also the only downtown of Pu’er City, Simao has excellent ecological environment and abundant natural resources, especially its city image with tea and coffee as cultural elements is continuously exhibiting the glamour of this city.

　　Come to Simao, to taste the tea culture from its historical deposits. Tea is the root and the soul of this place, bearing the memories about here. Since the regime of Emperor Yongzheng in Qing Dynasty, here has been the largest distribution center of Pu’er tea. In recent years, we mobilized the efforts of the whole district and concentrated the resources from various parties, sparing no effort to build the public brand of “Simao Organic Tea” based on the idea of market activating, industrial upgrading and pressure to manufacturers, filling new energy to the development of tea industry and endowed it with new momentum. Nowadays, there are still about 350 thousand acres of tea gardens nurturing the diligent and genuine Simao people. There are 4 tea trading markets, about 300 tea processing enterprises, 11 products of “Top 10 Great Tea” of Yunnan Province, and about 140 thousand acres of green organic tea gardens. The number of certified organic tea enterprises, the number of certificates, and the covering area of the certificates are among the top rankings in China. There is infinite development potential for the tea industry.

　　Come to Simao, to feel the coffee fragrance of the whole city. This is the main coffee producing area with the largest coffee planting area, highest yield, and best quality in China With unique flavor of “thick but not bitter, fragrant but not strong, slightly fruit sour”, it is complimented as one of the “best quality coffee”in the world. We continuously explore the new route of development for the coffee industry, develop the whole industrial chain with coffee planting, research and development, sales, and farm tourism with all our strength, endeavor to establish Simao as the largest coffee processing base, logistics and trade center and cultural center in China. There are 216.8 thousand acres of coffee planting, with production volume of 18.8 thousand tons. There are 153 coffee shops and 8 coffee farms. With the rapid development of coffee industries, a beautiful coffee industrial image and a “potable” city image are presented out of Yunnan, to the whole country.

　　Come to Simao, to experience the life with tea and coffee. With forest coverage of 75.5% and annual average temperature of 19.2 ℃, it enjoys the reputation of "Top Ten Green Tourism Cities of China, Natural Oxygen Bar of China, and Most Beautiful Tourist Area of China", The Old Town of Tea Horse Ancient Road was rated as National Intangible Cultural Heritage Tourism Area. The trip of “In the World Tea Origin. Maintain Your Health and Nourish Your Mind” was selected as a choice routes of countryside tourism in China. We consistently work on the flexible integration between tea and tourism or coffee and tourism, promoting two supreme routes of self-driven tours based on experiences of tea-leaf picking, coffee picking, processing and agricultural activities, choice self-driven routes, as well as 3 areas of AAAA scenic spots and 2 areas of AAA scenic spots. We also focused on establishing 4 tourism farms and 4 health maintenance centers in forest. The tea and tourism or coffee and tourism integrations demonstrate their status of prosperous development.

　　Dear friends, we sincerely invite you to visit Simao. Welcome to join us and “taste the tea culture from its historical deposits, feel the coffee fragrance of the whole city, and experience the life with tea and coffee”.

　　I am Wu Yongjian. I am here with 420 thousand hospitable Simao people, expecting your arrival!